We sent the internet into meltdown when we launched a water infused with a tear from Love Island's Chris Hughes.
People were outraged... Had celebrity culture finally gone too far?
We finally revealed it was actually a stunt for World Mental Health day and the charity CALM.
Case study film
The Launch
![](https://freight.cargo.site/t/original/i/f99c9d044bf8d3e77f331f50c0754a94770c56290a77b514b8fec0d99e77ab87/Screen-Shot-2018-01-22-at-09.18.18.png)
![](https://freight.cargo.site/t/original/i/27e5e8d2643af8a2f71849ec8a689ba9ae9c51f634eb70c46ea55584fad3baa5/TAXI-WRAPS.jpg)
![](https://freight.cargo.site/t/original/i/286aa0a1c1746e7a1a89c51d5bcedb8e5d1cfb82385792d30026f1d229fd5d99/Tate_pre_Revealsmall.jpg)
The Reveal
![](https://freight.cargo.site/t/original/i/a099c011530b3da364f8e96c0942343d17d7f4119130e2ef4e26a55b8667e84d/Screen-Shot-2018-01-22-at-09.18.36.png)
![](https://freight.cargo.site/t/original/i/d74af95902eead6c4fee1013ddec0fa997037b8d3af1aa49b32235debffab536/Tate2_v3.jpg)
![](https://freight.cargo.site/t/original/i/042d56dc0a4198b7598d68c93338e953e02aa283b738beca00e96cd102fea35c/Screen-Shot-2018-01-22-at-09.19.34.png)